PR and Marketing Specialist

Role and Responsibilities
Responsible for creating content and maintaining all Social Media accounts associated with ABC Stores and its affiliates, including Basalt and Lineage Restaurants.

To include:
• Manage and effectively monitor and respond to social media results on all platforms
• Develop and implement creative and highly measurable public relations and marketing strategies and programs
• Assist in developing marketing strategies to increase retail sales and social media readership and fan base followers
• Collaborate directly with Store Managers, Buyers, Graphics, and E-Commerce Departments on advertising, menus, special events, etc.
• Use digital media experience to include photography/videography and editing to produce excellent
results for advertising and social media
• Maintain photo databases for all social media platforms and all websites affiliated with ABC Stores
• Coordinate filming and photo sessions with local and international media for stores and restaurants 

Qualifications and Skills
• Must be proficient in MS Office with expertise in Word and Excel, Adobe Photoshop, Canva and other similar apps
• Must have exceptional communication (verbal and writing) skills
• Must have exceptional organizational skills
• Must be creative and innovative with planning and marketing products
• Must have excellent customer/employee relationship skills
• Must maintain confidentiality in all aspects of client, staff and company information

Experience and Education Requirements
Min 3 years’ experience in public relations and/or marketing in retail and/or restaurant. Preferred BA/MA degree in Marketing, Advertising, Communications or related area or equivalent. Must have valid Hawaii driver’s license and own transportation.